Our Story

As an eco-conscious mom, I always strive to look for kids products which are super soft and comfy. At the same time, I believe that it is our responsibility to provide a sustainable planet for generations to come. 

While getting to know Organic textiles, I realized that the fibre used in weaving the fabric is the ONLY Organic part of the entire process. Water is used as the principal medium to apply dyes and various finishes for commercial production of textiles. The dyes are used with water and chemicals, which then has to be dumped. The burning of all the products inside the mills also pollutes the air with chemicals. Unfortunately not a lot of research is done on harmful chemicals used in Textiles.

While looking for safer options, I got to learn about centuries old tradition of leveraging Natural dyes for textiles. “Srushti” was born after getting to know the purity and authenticity of the entire process of extracting dyes from plants, roots, flowers etc...

 

In partnering with artisans who are trained on the techniques, we are bringing the centuries old tradition of harnessing Nature for plant based dyes to all the families and their loved ones. We also  seek to assist local artisans groups to be empowered and sustainable using traditional techniques which are being lost in the world market.

All our products are 100% Organic Cotton fabric, naturally bleached under the sun, hand blocked printed using plant based dyes, filled with 100% Organic cotton and sewn to perfection to finish it off. Ever single step in the process results in zerowaste and we are proud to initiate the zerowaste process in the textile industry.